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About Me

4 years ago / Tag Pages / Hidden

About Flora

Hi! My name is Flora and I'm an Instagram addict, military wife, mother and digital #girlboss of social media consultancy, Project 24.

I eat, breathe, live social media and would describe myself as the quintessential thirty-something female - I adore sparkly makeup, am a huge skincare junkie (I am OBSESSED with facial cleansers), do some yoga and am always on the lookout for the newest ice cream joint in town.

This blog is where I write about my life stories, travels and captures - and hope that they make you smile, laugh, cry and think. Preferably all at the same time.

I love dogs, head massages, sushi, Christmas in NYC and when it rains on days I'm staying in. I dislike too much frosting on a cupcake, celery, disco balls and when it rains on days that I'm heading out. I am indifferent to pepperoni, broccoli and cats.

Over the years, I've had the opportunity to work with several Singapore and international brands and travel collaborations and have shared about products and services across different categories, from lifestyle to beauty, fashion, food and travel. Some of my clients include L'Oreal Paris, Cetaphil, Sephora, IKEA, AirAsia, NTUC and Japan Tourism. While this blog may now carry some commercial content, I still believe in sharing only products or services that I have tried and genuinely like, and would actually recommend to a family member or close friend.

You can get in touch with me at, see my world on Instagram (@floraisabelle) or join me on Facebook!