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Bifesta Micellar Cleansing lotion

a month ago / beauty

The No.1 Micellar Water Brand in Japan!

I've been a fan of Bifesta Micellar Cleansing lotion for more than 10 years now (I always, ALWAYS stock up on them when I head to Japan) and I'm excited to share about their new and improved formula!

If you didn't already know, Bifesta is the No.1 Micellar Water Brand in Japan and this new generation Micellar Cleansing Lotion is stronger on tough makeup (think waterproof eyeliner and liquid lipstick) yet gentler on delicate skin.

The new unique refined Micellar technology uses micelles of the smallest size ever and promises less wiping, time and force to remove all makeup residue. Sounds absolutely perfect for me and my paranoia about wrinkles lol.

So here I have some (super stubborn, I must add) red lipstick, very pigmented eyeshadow and contour powders that I'm putting to the test.

And this is what was removed after just one swipe!

And this after 2-3 swipes.

I really like how easy and convenient it is to use this makeup remover. Simply pump some onto your cotton pad (usually 3 pumps per sheet) and hold it against your face for a few seconds before wiping gently.

These days, I usually require just 2 to 3 cotton pads to remove my entire face of makeup which includes foundation, loose powder, eyeshadow, eyeliner, eyelash glue, blusher, highlighter and contour powders. Oh and lipstick too! (Yup, you won't need a separate eye and lip makeup remover anymore.)

One of my favourite things about the Bifesta Micellar Cleansing lotion is how lightweight and clean it feels. It's definitely not oily at all and feels just like... water? The 100% oil-free formulation leaves the skin perfectly clean, refreshed and soothes without any greasy or sticky feel.

Not just that, its enhanced cleansing capability removes dead skin cells during makeup removal to improve skin texture and clarity over time. It's also free from harsh chemicals i.e. no oil, alcohol, fragrance, parabens and colourants.

Bifesta is the pioneer to introduce water-based makeup removers to Japanese women and offers the largest range of Japanese water-based make-up remover line. I usually have three different open bottles in my bathroom that I will choose which to use daily based on my skin's condition. If I've been out the entire day and my skin feels super oily, I'll go for the SEBUM cleansing lotion and if it feels quite dry, I'll choose to use the MOIST version for its hydrating properties. And when I feel that my skin needs that little bit more nourishing and care, I'll use the ENRICH formula which comes with anti-ageing goodness.

You can find out more about the entire product line-up here.

The Bifesta Micellar Cleansing Lotion Moist & Sebum retail at $16.90 each for 300ml, while the Bifesta Micellar Cleansing lotion Bright-up, Enrich and Acne Care retail at $18.90 each for 300ml. It is available at all leading supermarkets, personal care stores, selected pharmacies and department stores.